Together with Quinn Bezemer, we taught a lecture on influencers for Tilburg University’s Night University Junior on May 16, 2024. In the lecture, Quinn and I talked about what it takes to be an influencer, and what is ok and not ok to post online.
On July 13, we launched our book ‘Influencing for the better: Influencers als gezondsheidsambassadeurs’ [Influencers as health ambassadors]. The book was written for SWOCC, the association for scientific research in commercial communication. In the book, we present our research on using social influencers for health communication.
We received a small grant from our faculty for the project “Children’s privacy when parents post online: How to stimulate responsible sharenting among family influencers?” In this project, we aim to study the reasons for why influencer parents post pictures of their children online and we aim to develop policy measures to stimulate responsible sharenting behavior.
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
We presented the first findings of our project on social media influencers and sexually healthy behavior at the 2020 Dutch STD*HIV*Sex conference (Nationaal Congres Soa*Hiv*Seks).
We were awarded an NWO KIEM research grant for a project called ‘‘#safesex – De effectiviteit van social media influencers als ambassadeurs van gezond seksueel gedrag’ together with Soa Aids Nederland.
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.