On July 13, we launched our book ‘Influencing for the better: Influencers als gezondsheidsambassadeurs’ [Influencers as health ambassadors]. The book was written for SWOCC, the association for scientific research in commercial communication. In the book, we present our research on using social influencers for health communication.
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
Our paper on how telepresence robots affect between-student cooperation has been accepted for publication in Computers in Human Behavior.
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.