New Paper: Influencer advertising on Instagram
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
journal article
New Paper: The role of eye-contact in developing attraction: a speed-dating study
Our paper “The role of eye-contact in the development of romantic attraction: Studying interactive uncertainty reduction strategies during speed-dating” has been published in the Computers in Human Behavior.
New Paper: Language Use in Online Dating Profiles
Our new publication “Impression formation on online dating sites: The effects of language errors in profile texts on perceptions of profile owners’ attractiveness” has been featured in The Times, The Guardian and several other media outlets.
New Paper: Celebrity vs. Influencer Endorsements in Advertising
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.