New Paper: Influencer advertising on Instagram
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
endorsements
#safesex: Influencer and sexually healthy behavior presentation at the 2020 Dutch STD*HIV*Sex
We presented the first findings of our project on social media influencers and sexually healthy behavior at the 2020 Dutch STD*HIV*Sex conference (Nationaal Congres Soa*Hiv*Seks).
New Paper: Celebrity vs. Influencer Endorsements in Advertising
Our paper on the role of product-endorser fit in celebrity and social influencer endorsements has been published in the International Journal of Advertising.
ICA 2019 – Social Influencer Advertising
At the 2019 ICA conference in Washington, we presented the results of our study about the effect of product-endorser fit and influencer popularity on advertising effectiveness.