Together with Quinn Bezemer, we taught a lecture on influencers for Tilburg University’s Night University Junior on May 16, 2024. In the lecture, Quinn and I talked about what it takes to be an influencer, and what is ok and not ok to post online.
Paper in Media Psychology titled: “Creativity, expectancy violations, and impression formation: effects of novelty and appropriateness in online dating profile texts.” Creativity is not universally valued when it comes to online dating. Too original profile texts, especially those that are a bit inappropriate violate expectations of what is deemed normal in online dating profiles, which makes people less attractive.
On July 13, we launched our book ‘Influencing for the better: Influencers als gezondsheidsambassadeurs’ [Influencers as health ambassadors]. The book was written for SWOCC, the association for scientific research in commercial communication. In the book, we present our research on using social influencers for health communication.
We received a small grant from our faculty for the project “Children’s privacy when parents post online: How to stimulate responsible sharenting among family influencers?” In this project, we aim to study the reasons for why influencer parents post pictures of their children online and we aim to develop policy measures to stimulate responsible sharenting behavior.
New Paper in PLOS One. We find that owners of dating profile texts that are seen as original are seen as more intelligent and as having a better sense of humor. Moreover, by combining survey research with a content analysis of profile texts, we were able to identify what makes a dating site text original.
Our paper on the role of product-endorser fit and influencer popularity has been published in the International Journal of Advertising.
Our paper on how telepresence robots affect between-student cooperation has been accepted for publication in Computers in Human Behavior.
Presentation for the 2021 International Communication Association Conference. Together with Tilburg University and Rotterdam University of Applied Sciences, we investigated if and how telepresence robots affect between-student cooperation.
We presented the first findings of our project on social media influencers and sexually healthy behavior at the 2020 Dutch STD*HIV*Sex conference (Nationaal Congres Soa*Hiv*Seks).
We received a WeCare grant awarded “Teamwork in oncology: Improving the effectiveness of multidisciplinary team meetings”. The grant was awarded by Tilburg University and St. Elisabeth Hospital Tilburg.