Home

Photo of MeI am an associate professor of Business Communication & Digital Media at the department of Communication and Cognition, Tilburg University. My research and teaching focus on the social consequences of online communication, specifically on online dating, influencer persuasiveness, online impression management and formation, online cooperation, dehumanization, and social media and well-being. I am the coordinator of our specialization Business Communication and Digital Media, Associate Editor of Cyberpsychology.eu, and I am also the president of NeFCA, the Netherlands-Flanders Communication Association.

I live in Amsterdam, in De Baarsjes. Besides my work, I really like cooking, rock climbing (although I hardly get around doing it anymore), running, hiking, traveling, reading about (popular) science, and my family. If you are interested in some more personal aspects of my life, you can also find me on Instagram, Facebook, and X (although I hardly ever use the latter two). I may even end up sharing some recipes and photos here in the future, but don’t count on it.

Latest Posts

Study: Creativity in online dating

Study: Creativity in online dating

Paper in Media Psychology titled: “Creativity, expectancy violations, and impression formation: effects of novelty and appropriateness in online dating profile texts.” Creativity is not universally valued when it comes to online dating. Too original profile texts, especially those that are a bit inappropriate violate expectations of what is deemed normal in online dating profiles, which makes people less attractive. …

Book Launch: 'Influencing for the better'

Book Launch: ‘Influencing for the better’

On July 13, we launched our book ‘Influencing for the better: Influencers als gezondsheidsambassadeurs’ [Influencers as health ambassadors]. The book was written for SWOCC, the association for scientific research in commercial communication. In the book, we present our research on using social influencers for health communication. …